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Sumber: FT.com
Google pitches digital ads amid the slowdown
By Andrew Edgecliffe-Johnson in New York
Published: November 20 2008 02:26 | Last updated: November 20 2008 02:26
Google is telling clients that it can help them beat the recession and is urging them not to turn their backs on digital advertising as the economy slumps, according to its most senior executive outside the US.
Nikesh Arora, the senior vice-president in charge of Google’s operations in Europe, the Middle East and Africa, will tell an Ofcom conference in London on Thursday that the internet cannot make businesses recession-proof, but it can help make them more recession-resistant.
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