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Berikut ini adalah daftar 10 website e-Commerce di China, seperti dimuat di page
CNET Asia. Selengkapnya:
China has Asia's--perhaps even the world's--liveliest and most
comprehensive e-commerce sector, where pretty much anything can be
bought online, and specialist online shopping sites exist for things
like only food, baby-wear, handbags, etc. Revenue in China's e-commerce
sector amounts to
1.76 trillion RMB
(US$278.89 billion) at present, and grew by 25.8 percent from the
previous year; the plan set forth by authorities is for that to
hit 2.8 trillion RMB ($443.68 billion) by 2015.
So, which are the largest e-commerce sites in China in terms of revenue?
Looking only at the business-to-consumer (B2C) sites--and therefore not
taking into account the iconic Taobao site which thrashed eBay in the
country--here's the current top ten at the end of 2011:
1. Tmall.com--39.9 percent market share
Alibaba-owned Tmall is the market leader, following on from the amateur
shop-owners on its Taobao.com with a separate site for retailers and
brands to reach out across the country. It sells pretty much anything,
from, literally, Lamborghinis to lace panties, and even has an open
platform on which some of its B2C e-commerce rivals have storefronts. It
also plays host to many a brands' main online retailing presence, as
seen on Pepsi's pepsi.tmall.com store.
2. 360Buy.com--14.7 percent market share
Aiming to list in the US in 2013, 360Buy has expanded aggressively to
outpace its main rival Dangdang (NASDAQ:DANG). The two merchandising
mortal enemies cover much of the same area: Mainly electronics and home
appliances, but also books and clothing. 360Buy also has a full online
travel service, and a separate luxury mall for couture brands at
360Top.com.
3. Suning.com--2.4 percent market share
The High Street electronics retailer wants to transform itself into an
e-tailer so that it doesn't suffer the same fate of bricks-and-mortar
stores crumbling to dust in the US and the UK. Suning (SHE:002024) will
soon diversify into online travel booking - following the path led by
360Buy - and is one to watch as it uses its decades of business savvy to
try conquer e-commerce in China.
4. Amazon.cn--2.2 percent market share
Close behind is the US company Amazon (NASDAQ:AMZN), whose Amazon China
site, which has the very short URL Z.cn, focuses on its core products
more in the manner of a western company, rather than trying to cover
everything as Chinese businesses attempt to do. We'll have to see if
that pays off in the long-term. Some folks in China are still awaiting
the arrival of e-books and the Kindle in an official form.
5. Dangdang.com--1.6 percent market share
Who needs a Kindle? No one! That's what Dangdang reckons, as it now has
its own e-book platform fully rolled out, and e-reader hardware due
later in 2012. Its main focus is still on gadgets and books (those
paper-based reading thingies, you might recall), leaving it vulnerable
to the growth of Suning and its rival 360Buy.
6. Vancl.com--1.5 percent market share
This is China's biggest clothing e-tailer, selling only its own-brand
clothing in the manner of, say, GAP, or Uniqlo. The company also has a
regular online store, Vjia.com, selling numerous popular clothing
labels. It was due to list in the US in 2011, but it didn't transpire.
7. 51Buy.com--1.1 percent market share
Selling mostly gadgets and home appliances, the site has performed well
enough to get significant financial backing from Tencent (HKG:0700), the
Chinese Web giant that has been struggling to make its buy.qq.com
e-tailing site take off--despite its half-billion registered social
media users.
8. Coo8.com--1 percent market share
In the same product area as 51Buy, Coo8 is a subsidiary of Gome
(HKG:0493), the big-box retailer that battles with Suning on the High
Street--and now online as well. Gome owns 80 percent of Coo8, yet it
seems to operate quite independently.
9. NewEgg.com.cn--0.7 percent market share
And now we're in the deep, dark forest among the elves and goblins. Yes,
we're now below 1 percent market share. Below this are hundreds of
online shopping contenders, so a place in the top ten is still a mark of
honor. Here's another American contender: NewEgg.
10. YiHaoDian.com--0.7 percent market share
Filling out the top ten is the Walmart-backed YiHaoDian, which is the
country's largest food and consumables online retailer. Walmart has a
majority 51 percent ownership of this site, pending regulatory approval.
Just below these are some impressive specialist e-tailers which have a
pretty sizable market share when you consider that they only sell one
thing--such as Redbaby.com.cn for children's wear, m18.com for budget
clothing, and mbaobao.com for handbags.
[Stats source: Analysis International; via
ChinaInternetWatch]
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